# BaliStay Loyalty

> Cloud loyalty and guest-engagement software for independent hotels and resorts in Bali and Indonesia. Automated email loyalty sequences, a points and tier engine, and a CRM with per-guest engagement scoring and next-best-action recommendations. Integrates with Cloudbeds, Mews, and local Indonesian PMS systems. Billed in IDR from Rp 525,000 per month.

BaliStay Loyalty is a hotel loyalty platform aimed at independent properties of roughly 50–300 rooms in Bali and Indonesia, rather than at enterprise chains. It is used to increase the share of bookings that come directly from the hotel's own website, to reduce commission paid to online travel agencies (OTAs) such as Booking.com and Agoda, and to increase repeat stays and guest lifetime value.

## What it does

- **Automated email loyalty sequences.** Trigger-based flows covering welcome series (day 0, 3 and 7), monthly point balance statements, near-reward alerts, post-stay reward notices sent within 48 hours of checkout, instant tier-upgrade notifications, points-expiry warnings at 30, 7 and 1 day, quarterly re-engagement, and birthday or anniversary messages.
- **Points and tier engine.** Guests earn points against spend and redeem them against a rewards catalogue. Tiers are Silver, Gold and Platinum, recalculated automatically from stay count and spend, with a 12-month downgrade-protection window.
- **Personalisation.** Email content is assembled per guest from name, stay history, preferred room type, nationality, language, current point balance and distance to the next reward.
- **CRM with behavioural intelligence.** A 360-degree guest profile with a Customer Engagement Index (CEI) score from 0–100, weighted 30% stays, 30% spend, 20% email engagement and 20% direct-booking share. CEI places guests in five segments: Champion (80–100), Loyal (60–79), Active (40–59), At-Risk (20–39) and Churned (0–19).
- **Next-best-action recommendations.** A per-guest recommended offer with an urgency and likelihood score, used to decide what each guest should be sent.
- **Member-only perks.** Tier-gated discounts (10–20% off direct bookings), room upgrades, late check-out, breakfast, spa credits and exclusive dining experiences, applied automatically at checkout.
- **Analytics.** Enrollment rate, active member rate, redemption rate, repeat booking rate, email open and click-through rates, churn, NPS and LTV comparison, with filtering by tier, nationality and booking channel.
- **Integrations.** Cloudbeds and Mews through a signed inbound webhook (HMAC-SHA256 over the raw request body, verified against a per-connection secret), over a JSON REST API. Each hotel is an isolated tenant with its own connection and credentials. See /integrations/cloudbeds and /integrations/mews for what each connection does and does not yet cover.

## Languages and compliance

Guest emails are sent in Bahasa Indonesia, English or Simplified Chinese, selected automatically from the guest's recorded preference. The platform is designed for compliance with Indonesia's UU PDP and with GDPR, including consent capture at enrollment and one-click unsubscribe. Each hotel operates as an isolated tenant, and guest records are encrypted in transit and at rest.

## Pricing

| Plan | Monthly price | Rooms | Members | Included |
| --- | --- | --- | --- | --- |
| Starter | Rp 525,000 | 50 rooms | 500 loyalty members | Perfect for small boutique hotels getting started with loyalty programs. |
| Growth | Rp 1,200,000 | 300 rooms | 5,000 loyalty members | For growing resorts that want advanced CRM and behavioral intelligence. |
| Pro | Rp 2,000,000 | Unlimited rooms | Unlimited loyalty members | For luxury resorts and multi-property groups needing full enterprise features. |

## Who it is for

Revenue directors, marketing managers and general managers at independent resorts, boutique villas, eco-resorts and wellness retreats in Bali and Indonesia who want to reduce OTA commission — commonly 15–25% of a booked stay — and need a guest-engagement tool that their front desk and marketing team can run without a separate CRM project.

## Pages

- https://guest-loyalty.griya.tech/ — product overview, features, and FAQ
- https://guest-loyalty.griya.tech/pricing — full plan comparison and limits
- https://guest-loyalty.griya.tech/integrations/cloudbeds — Cloudbeds PMS integration
- https://guest-loyalty.griya.tech/integrations/mews — Mews PMS integration

## How to enquire

Prospective customers are asked to submit a demo request rather than create an account; tenants are provisioned manually by the platform team. Requests are taken at https://guest-loyalty.griya.tech/#demo and existing customers sign in at https://guest-loyalty.griya.tech/login.

## Notes

Figures for direct-booking share, email open rates and repeat-stay rates published on the marketing page are modelled targets drawn from hospitality industry benchmarks, not audited results for named properties. The on-page ROI calculator is an estimate and states its assumptions. BaliStay Loyalty is a product of an independent software vendor and is not affiliated with Booking.com, Agoda, Antavo or Bond Loyalty.